Inamo restaurant in London Essay Example | Topics and Well Written Essays - 2500 words

Inamo restaurant in London - Essay Example It is evidently clear from the discussion that modern world pace has now started to dictate every walk of life that even includes the time we are not working. Work has taken primarily the majority of our time in the week. Therefore the cooling time of the human machinery has been taken up by business individuals calling it the restaurant and catering industry. Many high rise and catchy building surface everyday offering food and entertainment for the consumers which are deprived of a cool off time at home due to their busy schedules. Therefore, generating an air of competition among rivals and between rival food joints. Each and every food providing facility incorporates methods to stand aloof of the rest of the bunch which is a major factor contributing towards the success and profit of the business. Technology as it stands in the present time is the lone factor which can propel any business to the stars or to the ground, from the lack of it. Similarly new fashion modern eat-out pla ces are integrating technology with their restaurants to enable an environment for the consumer that is self pulling in its own manner. The hospitality industry inspired by the James Bond’s technology stunts have entered into the technology race, just like the Russian American space race in the early 60’s. The only difference, there are many moons that can be conquered. The inamo restaurant website gives a very interactive look while selecting of the dishes and table reservation. According to a recent survey, a larger percentage of new entrepreneurs employ internet to enhance their business appeal (McKendric,1999). These internet applications, like the e-ordering system has great interest for researchers and developers as the information sharing is the core part of the business operation. Given the competition from old-school businesses and their firm hold on the market, an e-business can only survive if it provides the following facility to the customer: reduced price s, broader selection bracket, better options and better services (Vassos, 1996). All these mentioned qualities are available in the form of e-ordering system of the â€Å"inamo† restaurant. The wide variety can also be seen in a pictorial view, making it far easier for the customers to choose their food from their comfort of their homes before reaching the place itself. Some services like the actual delivery of food cannot be controlled online; therefore physical presence of the customer is needed in this case in the restaurant. The restaurant implies an interactive menu table for the pleasure of the customer to avoid the fuss of waiter interaction once he