Dominos Essay Example | Topics and Well Written Essays - 500 words

Dominos - Essay Example Actually, the old customers may be tempted to quit their purchase of Dominos pizza due to change in quality that does not match their interest. However, the new customers may be attracted by advertisements and the ingredients entailed in the new pizza recipe. Loosing old customers is a major drawback in organizational success and may at times lead to organizational collapse. Dominos will have to suffer the risk of losing a big number of old customers and at the same time benefit from the rapid increase in new clientele. The difficulty involved in repositioning a brand is loss of old customers and increase in the cost of production. The chances of losing old customers may be due to the taste of new product and increase in purchase sale that may not be well with old customers. To enhance good market forces for the new recipe, Dominos has to employ or use both positive and negative framing in their advertisement to convince their target customers on the quality of their new products. Actually, they had to give the consumers an explanation owing to the sudden change of their previous recipe after that they thought was good by then. They had to give the difference that exists between the old recipe and the newly introduced recipe to attract customers and increase their clientele base. Inflicting consumers with positive emotion is one way of increasing sales, product because many people will always want to try new products based on the quality advertised. Through this message structure characteristic, Dominos is able to attract more clients to purchase their goods. Model learning and vicarious are some of the theories used by Dominos in relation to their product presentation. Actually, this organization’s main aim is to teach its consumers about the product change and sudden improvement in the social media, commercials and various advertisement platforms. The consumers or interested people are able to access information about their recipe and