Marketing

Channa ONeill AC 0907467 BM350 Marketing Management Assignment 07 05/14/2012 1. why is the Internet a particularly good furtherance strength for Harley-Davidson? Discuss at least three (3) reasons. The lucre is a good promotional tool for Harley-Davidson for three important reasons. iodin reason is that the internet basis r from each one hundreds of millions of potential clients. The icon of the stack that have gate to a Harley-Davidson website are easily high than the number of people that have access to a physical store. The sheer batch of inquires through the website can ramp up an entirely rude(a) node base and potentially more(prenominal) international interest in the grass Harley-Davidson and the quality that the fix stands for. Another reason the internet is a good promotional tool is that the association and post guest testimonials and blogs round their distinct motorcycle types. Considering that not both Harley-Davidson fits every custom ers needs, pecker testimonials and customer opinions can economic aid potential new customers come to the best conclusion about what would fit their life style and needs.

Also, if the customer can set the correct match and has a good realize with the community they are more apt(predicate) to either pass the experience on by volume of mouth or use the website to leave behind positive feedback. By creating a forum for customers to interact with each other about a reciprocally positive experience then it expands the customer base as well as the companys branch cognition and value. Lastly, the internet allows Harley-Davidson customers to stop how the ! company is operating financially. By posting financial tuition online for customers to view, Harley-Davidson is letting customers see that the company is prospered and moving forward. Customers can see the company is here to suffer and will be able to assist them with purchases and problems in the future. The customer can finger secure in the idea that company is promoting itself in a way that instills...If you want to get a full essay, consecrate it on our website: OrderCustomPaper.com

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